Growing your e-commerce business may seem like a daunting task that won’t be solved anytime soon. But it’s not! E-commerce businesses have huge growth potential in the coming years. 95% of purchases will be made online by 2040, making brick-and-mortar stores virtually obsolete.
In this post. You’ll find 12 tips for growing your e-commerce business that you can start implementing today! Besides, you can ask for help from web ecommerce development.
1. Rely E-commerce Business on Customer Reviews
Your customers are your best marketers. They can add credibility to your business and significantly increase conversions. According to research, 89% of people read online reviews before making a purchase decision. That’s how powerful this tool is for building your online reputation. For example, after each purchase from PRINT BAR, the user sees a page that offers to rate the purchased product:
Also, don’t forget about review sites. This will significantly increase the reputation and reach of your brand.
2. Be present on Instagram
Instagram hides a huge growth potential for companies operating in the e-commerce space. The main reason we see is that Instagram plans to reach 1,200,000 users by 2023.
In addition, the platform is constantly introducing new features that help entrepreneurs maximize their profits. First, there was the Marketplace, which simplified the process of making purchases in the app. Then, a host of other features such as Reels, IGTV, and others appeared – all to help businesses sell their products online.
While these features open doors for online store owners and make Instagram a great place to connect with customers. Your conversions depend on how well your potential customers are engaged. So be innovative and don’t just advertise your products. Instead, humanize your brand by showing behind-the-scenes events or product launches. Add humor and repost your followers’ posts with carefully selected hashtags. The best ecommerce website in UAE.
For example, Frank Bod, a company that takes user-generated content seriously. Often posts photos and creatives from real people. They have grown their sales to $20,000,000 per year, mainly thanks to Instagram! Inspiring news, isn’t it?
3. Enlist the help of influencers
All you need to do is shortlist influencers, preferably micro-influencers. Who fit your niche and your brand’s policies. They are trusted and have followers who value their opinions.
In fact, you can approach a micro-influencer who is already a fan of your brand. This will be a great opportunity for them to introduce a brand they like. Some of them may even agree to introduce their followers to your products for free. Just decide on the scope of work and send them samples. This is a great marketing strategy from ecommerce website design dubai.
But keep the following in mind:
- Learn the demographics of the influencers’ followers: If you’re only present in a local market, you want local buyers.
- Learn how closely they engage with their audience.
- Finally, choose your platform carefully. Whether it’s bloggers, Instagrammers, or YouTubers, find out which social media platform is best for your business.
4. Use User-Generated E-commerce Business Content
Videos have become very popular. One of the most convincing signs of this is the statistic: 61% of marketers consider video to be a very important or extremely important part of their marketing strategy.
E-commerce businesses can see a significant increase in sales by using more user-generated video and photo content across a variety of platforms.